Our history began like everything else in life - from love and faith

The story began in 2011 with a small and quiet “I shall try” from Svitlana. At that time, she only had a tiny starting capital, her loved ones’ support, and brave ambitions. The business started with an online shop specializing in hair health and beauty. In 2012, Svitlana decided to go forward and start a parallel business—a service for creating quick and unique hairstyles called Kosa Krasa, which dissolves the mundane and turns every day into a celebration. The same year, the company signed its first exclusive contracts to represent Tangle Teezer, Invisibobble, and Beautyblender on the Ukrainian market. The business grew, strengthened, and snowballed. So in 2014, Svitlana's husband joined her. At that time, he had experience working with international companies. He understood that together, they would achieve more.

In 2017, the company counted more than 7 brands of personal distribution from Germany, the UK, the USA and Australia. In the same year, the company took the name Beauty Brands and chose the path of development, transformation, and enveloping Ukraine's beauty segment. In 2019, it moved to national coverage, working with small, medium, and large businesses.

Today Beauty Brands is among top-3 Ukrainian distributor companies in the beauty segment. Moreover Beauty Brands LLC is a master distributor of several brands on the territory of Kazakhstan, Moldova and Georgia

Our mission is to improve the quality of life by satisfying the endless array of customers demands and desires in the care and beauty segment.

Our vision is to form and develop the distributors' cosmetics market. To be a trendsetter on the market, a way to present exclusive, innovative and world-famous brands in the beauty industry and to work with the key operators of the market.

Making you fall in love with brands is what we do the best!

Beauty Brands represents brands with world popularity that balance perfectly between pricing and quality. We set trends and work on long-term partnerships with local partners. Our clients feel every perk of the brands that have the trust of millions of customers around the world.

Our brands are about innovation, accordance with every consumer request of the Ukrainian market, high quality and working with the best titans of the beauty world.

We carefully research and select the brands that we choose to represent. The highest level of every beauty and self-care product is of utmost importance to us.

We supply only original products from the best manufacturers in the world, all of which meet quality and safety standards.

We have a flexible price policy and always provide the best deals to our clients.

We channel all our strength into developing brands and acquainting our partners with the products. We have a whole team of marketing support attached to the development of brands on the market.

Among our clients:

The company counts more than 1200 wholesale clients, which represent different segments and have offline and online representation.

The company in numbers:

13

brands

1 000+

wholesale clients

35+

professionals

2 400

offline points of sale

85%

covering in Ukraine

1 200m²

of warehouse space A class

More than

1000

orders per year

More than

10000

items shipped to clients

More than

10000 UAH

paid in taxes per year

Our team is our power

The team is the most important achievement of the company. 35 people united by the same goal, which drives them to move forward, even when the world around us is going to pieces. Together we fought through the pandemic, together we’re fighting through war and will fight through its consequences. More than that, hard times for the team are a challenge that everyone accepts with pride and courage. We’re even a little afraid to say that hard times for us are a period of transformations and growth.

° Promptness ° Honesty ° Reliability ° Determination ° Client Orientation
° Promptness ° Honesty ° Reliability ° Determination ° Client Orientation

«One by one we are capable of so little, together - we're capable of anything»,- Merkulova Svitlana, CEO

Світлана CEO

CEO

Svitlana

Понирко Сергій

Business development director

Sergiy

Гальченко Марина

Finance director

Maryna

Коваленко Олена

Commercial director

Olena

Screenshot 2026-01-23 at 13.10.03

Керівник логістичного напряму

Vitaliy

_DSC7758 Р

Head of the sales department

Anastasiia

_DSC8001 Рjpg

Brand manager

Tetiana

IMAGE 2025-11-05 10:18:29

Головний бухгалтер

Вікторія

Contacts:

+ 38 (093) 401-90-35

+ 38 (067) 700-19-18

E-mail:

info@beauty-brands.com.ua

Social media:

© 2023 Beauty Brands ǀ Усі права захищені ǀ Політика конфіденційності

Design and development by Kozak Design

EN